RTBF: From Silos to Teams of Teams: A Holistic Approach to Media Integration

13:30 - 14:30

This session will focus on the importance of a holistic approach to media integration in today’s rapidly changing global media industry. The RTBF, a major public broadcaster, has embraced technological transformations, business model changes, and changing consumer tastes to stay competitive. To succeed, organizations need to leverage their organizational data collected through various channels to understand and engage their customers and differentiate their content offerings. In this session, Samuel Profumo will discuss how RTBF is using data integration to create a single source of truth from data collected from 100s of different data sources. Samuel will also share how RTBF is improving the security and governance of its data assets to stay on top of regulatory considerations. By integrating data from various sources, RTBF can provide data-as-a-service to internal and external data consumers, ultimately improving their content offerings and better serving their audience. Attendees will leave with a deeper understanding of the importance of data integration, security, and governance in the modern media landscape.


Samuel Prufumo

Chief Data Officer



Time to connect! Don’t miss out on this unique opportunity to learn, get inspired and build your network. Places are limited, so make sure to reserve your spot and book your ticket online here.