This session will focus on the importance of a holistic approach to media integration in today’s rapidly changing global media industry. The RTBF, a major public broadcaster, has embraced technological transformations, business model changes, and changing consumer tastes to stay competitive. To succeed, organizations need to leverage their organizational data collected through various channels to understand and engage their customers and differentiate their content offerings. In this session, Samuel Profumo will discuss how RTBF is using data integration to create a single source of truth from data collected from 100s of different data sources. Samuel will also share how RTBF is improving the security and governance of its data assets to stay on top of regulatory considerations. By integrating data from various sources, RTBF can provide data-as-a-service to internal and external data consumers, ultimately improving their content offerings and better serving their audience. Attendees will leave with a deeper understanding of the importance of data integration, security, and governance in the modern media landscape.